Thank you, Thank you, Thank You, Hallmark!!
I'm sure most of y'all remember the post I did a few days ago about the Valentine commercial that Hallmark did. Well, much to my surprise when I checked my email last night I received this letter:
My name is Deidre Mize, I work at Hallmark in Public Affairs and Communications.
I noticed your recent blog posting about one of Hallmark’s Valentine’s Day commercials and wanted to respond.
When creating this commercial we wanted to show that love can be expressed in a number of creative, economical and heartfelt ways, including Mom’s voice in a valentine.
As is our normal practice, our marketing team tested this commercial before it aired among consumers, including mothers. These consumers responded favorably, so we appreciate receiving different points of view like the one you shared on your blog.
With this new perspective from you and others we have decided to stop airing the advertisement. Please understand that it will take time to fully remove the commercial from the air. But know that we have begun contacting the multiple media outlets that are scheduled to broadcast this advertisement and are working as expeditiously as possible.
Hallmark is about helping people connect. We are continually learning about the intricacies of these connections, and your perspective will help us to look at this differently in the future.
Thank you for your time and please feel free to contact me if you have any questions or comments. As I mentioned, perspectives like yours are important to us.
Hallmark Cards, Inc.
I never sent Hallmark my post so I guess they were googling feedback. At first I thought about contacting them, but I decided there would be no point because my opinion wouldn't matter. Much to my surprise, it does!! I am so happy to know that they decided to look at this commercial through a Mom's eyes.
Thank you for listening, Hallmark! Oh, and one more thing Hallmark, keep on making those "sappy" commercials that make us Mom's cry ~ we love those:)